Cedral Tassoni S.p.A

 Salò - Lombardy

Founded in 1793 as a Spezieria, Cedral Tassoni is an Italian company based in Salò, on the Brescia shore of Lake Garda, where the offices and production plant still reside today. In 2018 the company celebrated 225 years of activity, a rare and important milestone. Led by the same family for four generations, over the years the company has evolved to become a well-known and evocative brand, capable of breaking through the hearts of Italians and lasting beyond fashion.

Worldwide, is recognized as one of the few companies that constantly and punctually controls the supply chain, to guarantee the quality of the entire life cycle of the product. The peculiarities of the history of Cedral Tassoni are the fundamental elements that have contributed to creating successful products distributed all over the world: the tradition of distilling hydroalcoholic infusions made from cedar, respect for raw materials and a controlled supply chain that produces its own aromas, from the selection of the fruits to the preparation of the aromas, from the bottling to the finished product, with a foresight and a name that still today, after two centuries of history, delights the palates of true connoisseurs with a taste that it always unique. Starting from the new millennium, Cedral Tassoni has begun a journey of strong expansion characterized by four important keywords: Italian style, quality, tradition, and dynamism, perfectly summarized in the latest products, such as Premium Tonic Waters, Soda Water and the BIO Line. with the scent of flowers & fruits.

The story of Cedral Tassoni can also be written through its communicative path: from the advertising billboards of the early 1900s to the Mina jingle of the 70s, a unique, evocative and stimulating heritage that has made its way into the hearts of Italians. becoming part of the collective imagination and creating with the consumer an emotional continuity that lives beyond time.